Copy Writing

✅COPY WRITING
What is copywriting?
Copywriting is the art and science of writing persuasive and compelling text (copy)
designed to prompt a specific action from the reader. This could be anything from
clicking a link, making a purchase, signing up for a newsletter, or engaging with a
brand. It’s a critical element of marketing and advertising that helps businesses
communicate their value and connect with their audience.
✅Benefits of learning Copywriting
Copywriting appears in various formats, such as:
Website content
Social media ads
Email campaigns
Product descriptions
Sales pages
Video scripts
Blog headlines
✅Benefits of Learning Copywriting
- High Demand Skill
o Businesses in every industry need skilled copywriters to sell products,
grow their audience, and enhance their brand presence.
- Remote Work Opportunities
o Copywriting is a skill that lends itself to freelancing and remote work,
giving you the flexibility to work from anywhere.
- Lucrative Career Options
o Copywriting can lead to high-paying roles, especially if you specialize
in areas like direct response or SEO copywriting.
- Improves Communication Skills
o Learning copywriting hones your ability to write clearly, persuasively,
and effectively, skills that are valuable in all professional settings.
- Versatility Across Industries
o Every industry needs great copy—from technology and healthcare to
fashion and education.
- Boosts Your Business or Freelancing Career
o If you’re an entrepreneur or freelancer, copywriting can help you
market yourself or your services more effectively.
- Helps You Understand Consumer Behavior
o Copywriting teaches you how to think like your audience, which is
valuable for any marketing or sales role.
- Builds a Portfolio Quickly
o With practical projects, you can showcase your work online to attract
clients or job opportunities.
- Affordable Skill to Learn
o There are numerous free and paid resources available, making it easy
to start learning copywriting.
10.Empowers You to Influence and Persuade
Whether you’re writing for personal projects or clients, you’ll develop the
ability to motivate people to act through words.
Module 1: Introduction to Copywriting
Module 2: Core Copywriting Principles
Module 3: Writing Compelling Copy
Module 4: Copywriting for Different Platforms
Module 5: Advanced Copywriting Techniques
Module 6: Editing and Refining Copy
Module 7: Copywriting for Business Success
Brand Voice and Tone
Developing a consistent voice.
Aligning tone with audience expectations.
Client Communication
Managing client expectations.
Presenting and pitching copy.
Pricing Your Copywriting Services
Setting rates and packages.
Freelancing vs. in-house opportunities.
Module 8: Practical Projects and Portfolio Building
Practical Assignments
Writing ad copy, email sequences, and landing pages.
Crafting a mock social media campaign.
Building a Copywriting Portfolio
Showcasing your best work.
Using platforms like LinkedIn, Behance, or personal websites.
Module 9: Final Assessment and Certification
Capstone Project
Develop a full campaign for a mock or real product.
Feedback and Evaluation
Receive constructive feedback from instructors and peers.
Certification
Award of completion upon passing the final assessment.
DURATION: 4 WEEKS
FEES: N60,000